Bike Me Aprilia

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Aprilia is Europe’s second largest producer of motorcycles and scooters and the only non-Japanese manufacturer with a complete range of two-wheeled vehicles.

Aprilia is an unconventional and ultra-modern company even in terms of its organisation. Strategic planning, design, marketing and all know how are concentrated in Aprilia’s historical home in Noale near Venice. Just a few kilometres away, still in the province of Venice, lies the Scorzè production plant that was expanded and partly restructured in 1997.

Scorzè’s assembly lines increased from 8 to 11 in number, giving the plant its currents production capacity of 2,500 units a day (between motorcycles and scooters).

From the time individual parts reach the assembly line right up to the moment each motorcycle undergoes final testing in a special computer controlled test cell, each phase of production is subjected to rigorous quality control. Aprilia’s quality management system is certified to ISO 9001:2000 standard.

The company’s Logistics Centre is also based in Noale. The Centre occupies an area of nearly 70,000 square metres (31,000 of which are indoors). The nearby town of Santa Maria di Sala is home to Customer Service, the organisation that manages Aprilia’s after sales service to dealers and customers, no mean task considering that there are about 2 million Aprilia motorcycles on the roads of the world today.

new Aprilia motorcycle or scooter is sold somewhere in the world on average every 3 minutes, a success based on advanced technology and excellence and innovation in design.
Aprilia’s share of export markets has grown dramatically in recent years. In 1992 Aprilia earned 27 billion Liras from exports. Today that figure has risen to over 250 million Euros.
Aprilia’s sales network boasts 192 official dealers and 1480 authorised sales outlets in Italy. Aprilia also owns 4 foreign subsidiaries, in Croatia, Greece, USA and Japan, and 4 selling agencies (UK, France, Spain, Germany). Aprilia machines are sold in another 24 countries worldwide via a network of exclusive importers who supply 1,800 dealers.

The company’s marketing objective for the short term is to penetrate the strategic markets of China and India, the two countries that now account for the sale of most of the world’s vehicle production.

Negotiations with Chinese and Indian industries are already at an advanced stage and will soon enable Aprilia to take a giant step forward in the implementation of its strategy for globalisation.

Aprilia is not just market leader. In very little time the company has become a leading name on the world’s racing circuits too, establishing itself as one of the most prestigious and successful marques around.

Since 1985, when Aprilia first entered the world speed championships, the company has won 32 world titles.